BRAND IDENTITY
A brand speaks through its visual elements.
I shape that voice through intentional design.
This includes logos, colors, typography, and imagery.
NOUNOU

Nounou is a children's clothing brand that focuses on creating pieces that are fun and practical.
For this conceptualized business, I developed a comprehensive brand identity with a unique logo, tagline, and color scheme.



"Little styles,
big smiles."
A sans serif, geometric typeface evokes a sense of youth and liveliness. The color scheme is reminiscent of a bright, sunny, day.
Its three letters are intentionally used as an illustrative element throughout the design, laying out a strong foundation for the rest of the brand identity.

Hansel's Desserts
The logo, brand identity, business card, and menu for Hansel's Desserts, a conceptualized brand focused on fresh pastries and treats





DAHLIA Cosmetics







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Brand identity and package design for DAHLIA Cosmetics perfume
You can learn more about the process and design choices
BLUE LINE PROJECT

A Charleston, SC-based organization affiliated with the Circular Congregational Church aims to raise awareness about rising sea levels caused by climate change by marking buildings with blue lines that indicate sea levels.
The logo mindfully utilizes symbolic typography as a design element.
